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ABOUT

One of the keys to effective communication with your audience is design. Good communication design allows you to cut through the media clutter and talk persuasively with your readers and viewers. At ISDI, we help you explore communication design in all its aspects — colour theory, interactive design, photography, typography, graphic design, print design and a whole lot more.

Communication Design, 4-year undergraduate course, helps students better understand audiences and use a variety of innovative techniques to reach out to them. Our programme enables you to achieve the creative transition between words and pictures to telling compelling stories through multiple media.

At ISDI, we prepare students of Communication Design for creative and challenging careers in communication planning and designing — advertising, motion and broadcast graphics, corporate branding, book and magazine design, interactive design, exhibition and retail design and apparel design.

Area of Focus

  • Semiology and brand identity
  • Typography for print, interactive media and motion graphics
  • Drawing, illustration and graphic languages
  • User experience and user interface
  • Way finding and Sign Systems
  • Film making, visual effects and animation
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Curriculum

+ CD Second year Sem III

  • Core Studio: Interaction - 4 Credits

    A project-driven studio to introduce the basic vocabularies, concepts, practices and contexts of interaction design as an essential component of the discipline. Students continue to evolve their understanding of design process and presentation as well as develop their own work across a variety of projects. Students will produce projects with increasing complexity, focusing on historic precedents, information architecture, media integration and future developments. Emphasis is on a critical awareness of new technologies, an articulated design process, creative engagement with the medium and principles of user experience. Students will be working both collaboratively and iteratively with a variety of assigned projects, culminating in a more research-driven final.

  • Core Lab: Interaction - 2 Credits

    A hands-on support lab to introduce the basic technologies concepts, practices and workflows of interaction design as an essential component of the discipline. Structured to complement and assist the projects of the Core Studio, students evolve their understanding of production and troubleshooting and develop their own skills within contemporary and professional standards. Students will learn processes and techniques for website and interactive design, media integration and problem solving. Students will be working both collaboratively and iteratively with a variety of assigned projects.

  • Lecture Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Liberal Arts Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ CD Second year Sem IV

  • Core Studio: Interaction - 4 Credits

    A project-driven studio to introduce the basic vocabularies, concepts, practices and contexts of interaction design as an essential component of the discipline. Students continue to evolve their understanding of design process and presentation as well as develop their own work across a variety of projects. Students will produce projects with increasing complexity, focusing on historic precedents, information architecture, media integration and future developments. Emphasis is on a critical awareness of new technologies, an articulated design process, creative engagement with the medium and principles of user experience. Students will be working both collaboratively and iteratively along a variety of assigned projects, culminating in a more research-driven final.

  • Core Lab: Interaction - 2 Credits

    hands-on support lab to introduce the basic technologies concepts, practices and workflows of interaction design as an essential component of the discipline. Structured to complement and assist the projects of the Core Studio, students evolve their understanding of production and troubleshooting and develop their own skills within contemporary and professional standards. Students will learn processes and techniques for website and interactive design, media integration and problem solving. Students will be working both collaboratively and iteratively along a variety of assigned projects.

  • Lecture Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Liberal Arts Electives - 3

    CreditsStudents should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ CD Third year Sem V

  • Topics Studio - 6 Credits
    Advanced studio for students particularly interested in developing more complex projects with a specific domain of media design. Emphasis is on critical thinking, iterative design methodologies and synthesis of research, design production and presentation. Students will complement historic and theoretical readings with their own research, and will develop a larger independent project of their own areas of interest.
  • Lecture Electives - 3 Credits
    Students should explore their elective options with their advisors to create a coherent study plan.
  • Liberal Arts Electives - 3 Credits
    Students should explore their elective options with their advisors to create a coherent study plan.
  • Studio Electives - 3 Credits
    Students should explore their elective options with their advisors to create a coherent study plan.

+ CD Third year Sem VI

  • Collaborative Studio - 3 Credits
    Project-driven studio that emphasizes collaboration between team members working on an external problem. Ideation, prototyping, collaboration, and iteration are practiced within a variety of contexts that are chosen each year, some generated from within and some in partnership with an external company, institution, or nonprofit.
  • Introduction to Design Studies - 3 Credits
    This class examines different aspects of design and visuality by looking at larger questions of production, consumption, and use and how these issues become part of a larger discourse about design and visual culture. The design process is intricately tied to visuality, or how things appear and look; thus, the course uses images to provide students with a better understanding of their chosen field of study at Parsons. In this class, students will assess the relationship between design and the visual by investigating questions about gender, spatial control, ethics, race, status, and class; and will look at a variety of theoretical, historical, social, and political writings to explore this complicated topic.
  • Studio Electives - 9 Credits
    Students should explore their elective options with their advisors to create a coherent study plan.

+ CD Fourth year Sem VII

  • Thesis 1 - 6 Credits
    This two-course sequence is a year-long self-driven investigation into the research, prototyping and design of an identified problem, providing an opportunity for design innovation following an appropriate methodology, and building the project in different ways and on various trajectories. The goal of the first semester is to research, develop and articulate the thesis problem and goals towards the deliverables of an initial prototype, including designed presentations of research and process from the entire semester. The thesis requires a finished project or proposal along with a written component to communicate the public presentation of the work.
  • Pre-Capstone - 3 Credits
    Students will choose from of a range of courses designed to prepare them for their capstone experience. These will stress a reciprocal relationship between independent work and class time, practice and theory, which will enable them to reflect critically on art, design and visual practices as they relate to issues of sustainability, politics, and social justice. This is an upper-level methodology, research, and writing class that continues to refine the skills and thought processes students have acquired as they progress through Parsons: presentation skills, writing skills, self and peer reflection and assessment skills, executive skills, research skills and systems thinking.
  • Liberal Arts Electives - 3 Credits
    Students should explore their elective options with their advisors to create a coherent study plan.
  • Studio Electives - 3 Credits
    Students should explore their elective options with their advisors to create a coherent study plan.

+ CD Fourth year Sem VIII

  • Thesis 2 - 6 Credits
    This two-course sequence is a year-long self-driven investigation into the research, prototyping and design of an identified problem, providing an opportunity for design innovation following an appropriate methodology, and building the project in different ways and on various trajectories. The goal of the first semester is to research, develop and articulate the thesis problem and goals towards the deliverables of an initial prototype, including designed presentations of research and process from the entire semester. The thesis requires a finished project or proposal along with a written component to communicate the public presentation of the work.
  • Liberal Arts Electives - 3 Credits
    Students should explore their elective options with their advisors to create a coherent study plan.
  • Studio Electives - 3 Credits
    Students should explore their elective options with their advisors to create a coherent study plan.
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Culture & Place

Sample in Bollywood- India's biggest entertainment industry

Sample in Bollywood- India's biggest entertainment industry

culture-fashion

India's top agencies within close proximity

culture-fashion

Immerse yourself in celebrated cultural events

Being at the centre of a host of activities is the perfect playing field for young minds to grow. At ISDI, we offer the perfect ground for our students to taste the pulse of Mumbai. Ideally located, ISDI gives you close proximity to India’s top advertising agencies to try your hand at.

At the heart of the cultural capital of the country, ISDI will also give you access to some of the most celebrated cultural events of the year. Adding glamour to the quotient is India’s biggest entertainment industry, which will give you a healthy dose of the Bollywood buzz.

So come, visit our campus, and find out first hand what you stand to gain from the ISDI experience.

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Student work

Explore the variety of projects that our students work on, while at ISDI.

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achievement
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Employers and Partners

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eligibility

Candidates who have appeared for a 10 + 2 examination (e.g. A levels, CBSE, HSC, IBDP, ISC etc), or its educational equivalent in any discipline (e.g: Science, Commerce, Arts) with an interest in Design & Innovation. Although successful completion of the 10 + 2 examination is necessary to confirm the admission, our institution does accept predicted or preliminary grade indications until final results are declared.

The upper age limit for undergraduate program is 21 years.

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Admission Process

+ Step 1 - Application Form

+ Step 2 - Pay the Application Fee

+ Step 3 - Schedule your ISDI Challenge

+ Step 4 - Portfolio Guidelines

+ Step 5 - Announcement of Results

+ Step 6 - Enrollment into the program

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