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Fashion Business Management


Fashion management is the art of taking a designer’s vision from paper to the runway to the racks and, eventually, into the wardrobes of customers around the world. ISDI’s Fashion Business Management program gives students a deeper understanding of the business of fashion and what it takes to create successful fashion products.

The 11-month post graduate course immerses students into the world of fashion, giving them an in-depth view of the intricacies of the business, of how successful fashion brands are built, of the business processes and science in retailing and merchandising. The program will turn students into masters in fashion management, giving them the tools and capabilities to turn ideas into products and designs into consumable fashion. They will learn to combine creativity with market analysis and business strategy.

The classroom training is complemented by hands-on learning in our studios and internships at some of the biggest names in the industry.

Area of Focus

  • Socio-Cultural Fashion Contexts
  • Fashion Digital Design
  • Design Concepts and Construction
  • Fashion Textile Design
  • Fashion Business and Systems Thinking
  • Historical Fashion Contexts
  • Surface Textile Processes
  • Fashion Industry Sustainability
  • Patternmaking, Draping & Drafting
  • Fashion Entrepreneurship and Professional Practice

Future Opportunities


  • Socio-Cultural Fashion Contexts
  • Fashion Digital Design
  • Design Concepts and Construction
  • Fashion Textile Design
  • Fashion Business and Systems Thinking


  • Product Developers
  • Merchandisers
  • Design Concepts and Construction
  • Fashion Textile Design
  • Fashion Business and Systems Thinking


  • Fashion PR Professionals
  • Asst. Buyers to Category Managers
  • Product Manager
  • Marketers: Digita, Social, Corporate
  • Brand Strategists
  • Retail Operations
  • Production Managers
  • Fashion Consultant, Store Managers


Fashion System Orientation:

+ Fashion Industry Profile

This course is an introduction to the fashion industry. It provides students with an in depth overview of the industry structure and the interrelationships between the primary, secondary, and auxiliary markets. Students learn the necessary terminology used in the fashion industry.

+ Fashion Trending and Forecasting

The goal of the module is to study the upcoming trends in the fashion industry. Through this subject we attempt to teach the students to project past trends into the future developments by watching for signals of change in the current situations. Fashion forecasting helps a designer to understand the upcoming market and mould his/her ideas to suit the future tastes and preferences.

+ Fashion Product Knowledge

Fashion merchandising is an area of the fashion industry that requires specialized knowledge related to the product and its development. It aims to make the students well versed with garment details and material studies along with production methods, production systems and production machinery and also about quality assurance techniques.

+ Fashion History Couture & Culture –Post Industrial Revolution

19th and 20th century fashion is studied through an examination of the influences of history, literature, politics, media, psychology and culture. Students study the history and meaning of dress and the development and practice of style.

The module focuses on defining, analyzing and interpreting fashion through a diversity of mediums including popular culture, cinematic images, literature, contemporary art, new media and critical theory.

+ Elements of Design

This course is a total immersion in the understanding and usage of different elements like colour, silhouettes in Fashion .Students analyze the cultural, social and psychological implications of color in everyday life. Critical theory is addressed in readings.

+ Fashion Textile Study

This module provides a comprehensive survey of woven and knitted fabrics used in apparel design. Students learn to identify fabric structures and evaluate their performance. This course will examine fibre types, yarns, constructions and finishes, as well as the technology used to create them.

+ Digital Platforms

This module provides the fundamentals of computer-aided design used by leading apparel and textile companies. All functions including knits, watercolour prints and drawing techniques will be covered.

Fashion Markets:

+ Fashion Marketing, Advertising & PR

This module examines fundamental marketing concepts in the fashion marketing environment. Students explore consumer insights, positioning, competitive advantage and channel decisions from both a theoretical and practical approach. Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company.The application of marketing theory is investigated among both small and large companies in a domestic and global context. It is designed to develop an in depth understanding of all aspects of advertising promotion for the fashion industry.

+ Branding & Luxury Brand Management

This module examines branding and the ways that brands acquire and sustain value in the marketplace. Brand equity is among a firm's most valuable assets and one of the most important aspects of marketing today. This module also focuses on the challenges of luxury brand management, exploring how successful marketers go about developing and managing successful brands.

+ Fashion Buying & Retail Merchandising

This module provides principles, procedures, and applications involved in successful retailing. It is an extensive examination and study of the functions and structures of retailing and how they serve society. Students explore promotion, global retailing, location, image development and explore new technologies used in successful retail organizations. The module enables students to examine the role of a merchandiser within a fashion company. The students learn about the merchandiser's planning, editing, and pricing strategies. They learn firsthand what it takes for a merchandiser to cost fashion apparel profitably through garment costing exercises. The student gains an appreciation of the core nature of merchandising in fashion and its dynamic character.

+ Visual Merchandising

This module will provide the fundamental principles and techniques relating to visual merchandising from exterior window designs to internal shop floor layouts understanding plannograms, and visual merchandising as a powerful marketing technique.

+ Social Commerce

Online retailing and social media marketing are fundamental topics in the fashion industry. Students will explore key strategies retailers and designers take in selling online, from merchandising, distribution and supporting technology to social communication strategies and tools. New media has created space for web-based publications, new business models and an immediate global reach for brands. The course explores how the changing face of retail is meeting the instant demand and evolving culture of communication technology.

+ Fashion Global Leadership

Business studies & Entrepreneurship - Strategic Design Management

The module provides the students with an opportunity to gain in-depth knowledge about Entrepreneurship. The students will have the opportunity to explore the various techniques to bring up their dream enterprise to life. It aims to learn how to set up an enterprise and also how to prepare a business plan. That will also give an insight on how to develop necessary skills and capabilities like team-building, leadership, motivation, commercialization of the business idea. The students will learn how to form an appropriate business module for an enterprise in design. It also accommodates the much required corporate social responsibility activities. It guides the students to think of innovative and sustainable techniques to run a successful business. It involves indentifying problems, working in a team to overcome such problems and become efficient leaders.

+ EXIM - Sourcing & Outsourcing- Documents & Policies

The students need to understand the global markets to flourish in the field of fashion. Fashion is not restricted by geographical borders and has its impact worldwide. By learning about the global markets the students get a fair idea about how to market products what cater to the international audience as well.

Sourcing and Outsourcing: It is important for a student to make their products in the most cost effective manner. This can be achieved either by identifying the main sources for the material or by outsourcing a part of the entire process. Sourcing and outsourcing helps in forming a business that can be highly profitable.

+ Professional Practices: Ethics & Laws in the Fashion Industry

This module exposes students to the new complexities and intricacies information as products, productive processes, and production modes in their own right. Some of the more interesting and controversial course topics will focus on the eclectic and diversified public, private, and mixed governance structures for Intellectual Property and Intellectual Property Protection, Security, Privacy, as well as the practices of firms with regards to regulatory opportunism, regulatory, capture, and regulatory arbitrage. The regime is transforming and the rules and assumptions are shifting. The astute managers of design-intensive firms must learn how to act expediently and effectively in behalf of their clients and their proper firms. Students will be learning the various angles of a quickly complicating regime via case studies, role play, and moot court trials.

+ Sustainable Fashion Systems

For sustainability it is important to carry out actions in an ethical manner adhering to the laws laid out by various national and international bodies. The students will get to study about the ethics involved and the laws that regulate the work in the fashion industry.

Eco-literacy helps in making the students knowledgeable about how their actions affect the ecology. It aims to make the students ideas not just sustainable but also environmentally friendly. This focuses to prepare the students to think of new ways of production and marketing.

+ Internships

Students will be offered opportunities with some of the most creative organizations in Mumbai students can gain work experience while exploring potential career paths.

+ Fashion Thesis

The thesis is 50 page paper that demonstrates original research in an area of fashion business studies. Students develop a thesis subject and research framework during the course in consultation with a faculty member/s who may also serve as thesis advisor/s.The thesis is written under the direct supervision of an assigned thesis advisor, and the student may also consult with other faculty members as required by their topic.


Culture & Place


Fashion Finds A New Home - Lower Parel


Learn From top Fashion Designers, Marketers & Brands


The Fashion Business Incubator, right around the corner

Understanding the pulse of ever-changing trends and styles requires you to have every-day access to the most celebrated houses of fashion in the world.

At ISDI, we give you a jump up on the rest, with an ideal location that places you at the heart of India's fashion houses and the country's top designers, who craft trend setting wonders within a 1000 metre radius of our school. Our world-class campus also offers easy access to Mumbai's premier luxury & premium retail destination- The Palladium Mall, the home of world-renown names like Louis Vuitton, Zara, Diesel, Versace, Armani & more.

With the expertise of named designers like Bandana Tewari, Narendra Kumar & Shivan & Naresh, among others, find your place in Mumbai's best known fashion events, with Lakme Fashion Week, India's Top Model & Sketch to Store being just a few names on the list.

With so much exposure to the craft, ISDI offers you a hot seat at the table of India's premier fashion industry.


Student Work

Explore the variety of projects that our students work on, while at ISDI.





Do you want to be a part of the constantly evolving world of fashion? Is fashion your way of life?

Discover the grit behind the glamour, be a specialist in the business of fashion.

We accept passionate, curious individuals who want to ignite their full potential by creating their own mark on the world. Candidates are carefully curated, and have backgrounds in areas like business, design, arts & commerce as well as a strong desire to work in the fashion industry.

An undergraduate degree/diploma (or 15 years of equivalent total education) in any discipline is the only minimum requirement.


Admission Process

+ Step 1 - Application Form

Your application helps us to learn about you. Please complete the form with all your details and the Purpose of Study. Click here to Apply.

You will receive a confirmation email with your application number after you have successfully submitted the online form. If you have not received an acknowledgment within 24 hours, please contact us on the Admissions Line +91 77188 65341 or +91 90043 06222.

Required Application Material to be couriered or hand delivered to ISDI:

  • Copies of Mark sheets (Final Year grade if completed)
  • Declaration form duly filled which can be downloaded from here or it also will be sent in the mail after completing the application form
  • 2 Passport size recent photographs against a plain background (any colour)
  • Photocopy of a valid id proof
  • Resume

+ Step 2 - Pay the Application Fee

Application Fee for ISDI Challenge Rs. 1500 (Rupees One Thousand Five Hundred Only) Online Payments can be made through our payment partner Paytm You can log on to- and select New Registration and fill the payment details. Please do mention the Application Form No OR via demand draft in favour of "ISDI" payable at Mumbai

+ Step 3 - Take the ISDI Challenge: Submit Online

Part 1 - A Power Point / PDF / presentation slideshow of less than 10 slides. We encourage applicants to be self-explanatory, creative in the format and media they use for presentations to express thoughts precisely and effectively.

Every brand is a journey.

Photo document or visually narrate to clearly articulate the journey of an indigenous (INDIAN) brand (Apparel/Accessories) from its inception, present to future. Include objectives, core values, people, brand portfolio, communication, presence, competitors, attractive and unattractive attributes of the brand and future forecast.

Part 2 - Word document not more than 500 words.

You must visit the brand outlet in your city and narrate your experience, include all aspects you transect with for eg. Visual & sensory environment, aesthetics, store experience. We encourage applicants to be self-explanatory, creative in the format and media they use for presentations to express thoughts precisely and effectively.

+ Step 4 - Announcement of Results

Our team is privileged to evaluate your application and ISDI Challenge. The results will be communicated to you via email after ratification by the ISDI Admissions Committee. This may take up to 15 days from the date of the ISDI Challenge.

On Acceptance by the Selection Panel the candidate will have to appear for a Personal Interview at the ISDI Campus, for outstation candidates this could be done over an online video call.

Announcement of final acceptance for the program will be communicated within 15 days of the Personal/Video Interview.

We encourage applications in the early phase of the application period starting 1st January 2016 to be considered for the Fashion Business Management scholarship.

+ Step 5 - Enrollment into the program.

  • Registration & Admission Fee of 15,000 and a refundable Security Deposit of 25,000 are payable within 20 days of receiving the confirmation of successfully clearing the ISDI Challenge.
  • The Registration & Admission Fee is a onetime fee payable only in the first year on confirmation of admission. Candidate should be sure of taking the admission in ISDI as this fee is strictly Non-refundable.
  • The interest free Security Deposit is payable on confirmation of admission and will be refunded on completion of the chosen program.
  • In case of withdrawal of admission, candidate needs to provide an official application of withdrawal of admission.
  • Security Deposit will be non refundable if there are any payment dues pending after commencement of course or admission withdrawn during the course.

* All refunds will be considered and governed by our Fee Refund & Guideline Policy