Utkarsha Malkar’s work experience ranges over 20 years, starting with J. Walter Thomson as an Art Director, moving on to Publishing with the launch of “OVERDRIVE” and then Manager – Graphic at Star News Corp. She applied creative thinking in her many roles to various industry sectors, enhancing her abilities as a Communication specialist. Her Interdisciplinary approach helps her to create branded seamless experience across a range of digital and physical touch-points. She undertake courses which are multidisciplinary and converge human values, technology and business management. In this context she addresses the new and emerging socio-cultural and economic aspects