Professional Digital Marketing Course

Our Digital Marketing Course involves more of sociology and psychology than technology. It is designed for individuals who want to understand the new age Digital Marketing tools and terminologies. Students get an overview before diving into the professional scheme of things. They study Digital Marketing for Brand, SEO, SMM, SEM / Performance Marketing, Paid-Earned-Owned Media Management. They are introduced to the challenges faced by Business Ecosystems / Organizations in a fast-paced digital environment. By the end of the course, they gain an in-depth understanding of Digital Marketing and Strategy, the Digital Advertising space and its role in Brand Building.

key info

  • age: 18 Years & Above
  • duration: 6 Months | 4 hours per week
  • fees: Rs. 72000 + 18% GST
  • language: ENGLISH

are you inspired
by this course?

study plan

  • Business of Brands and Role of Communication
  • Introduction to Digital Marketing
  • Foundation of Analytics and Digital Marketing Terminologies
  • Starting with the Website
  • Search Engine Optimization
  • Search Engine Marketing
  • Display Marketing (extension of SEM in display Ads)
  • Social Media Marketing
  • Advance Social Media Marketing
  • Video Marketing the social media perspective
  • EMail Marketing
  • Content Marketing
  • Content Marketing Planning
  • Mobile Marketing
  • Digital Data Analytics
  • Weaving it all together Digital Marketing Strategy
  • Pitching For Digital Strategy and New Business
  • Media Strategy Planning
  • Understand the components of MARTECH
  • Reaching Customers with Digital Advertising Layer
  • Providing the Digital Experience and Digital Landscape in Clickstream Layer
  • Digital Landscape in Clickstream Layer
  • Digital Landscape in Ops-Strat Layer
  • Communicating and Optimizing in the Analysis Layer
  • Google Ad Words
  • Google Analytics
  • Facebook Ad Certification
  • LinkedIn Certification

learning
outcomes

Get Certifications from Google AdWords, Google Analytics, Facebook Ads, LinkedIn and ISDI WPP.

career
opportunities

  • Brand Manager
  • Social Media Marketer
  • Online Content Developer
  • Business Analytics Specialist
  • Search Engine Optimisation Specialist
  • Web Designer
  • Professional Blogger
  • Mobile Marketing Specialist
  • Email Marketer
  • Search Expert