Our Digital Marketing Course involves more of sociology and psychology than technology. It is designed for individuals who want to understand the new age Digital Marketing tools and terminologies. Students get an overview before diving into the professional scheme of things. They study Digital Marketing for Brand, SEO, SMM, SEM / Performance Marketing, Paid-Earned-Owned Media Management. They are introduced to the challenges faced by Business Ecosystems / Organizations in a fast-paced digital environment. By the end of the course, they gain an in-depth understanding of Digital Marketing and Strategy, the Digital Advertising space and its role in Brand Building.