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Communication Design

About

One of the keys to effective communication with your audience is design. Good communication design allows you to cut through the media clutter and talk persuasively with your readers and viewers. At ISDI, we help you explore communication design in all its aspects - colour theory, interactive design, photography, typography, graphic design, print design and a whole lot more.

Communication Design, 4-year undergraduate course, helps students better understand audiences and use a variety of innovative techniques to reach out to them. Our programme enables you to achieve the creative transition between words and pictures to telling compelling stories through multiple media.

At ISDI, we prepare students of Communication Design for creative and challenging careers in communication planning and designing -- advertising, motion and broadcast graphics, corporate branding, book and magazine design, interactive design, exhibition and retail design and apparel design.

Area of Focus

  • Semiology and brand identity
  • Typography for print, interactive media and motion graphics
  • Drawing, illustration and graphic languages
  • User experience and user interface
  • Way finding and Sign Systems
  • Film making, visual effects and animation
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Curriculum

+ CD Second year Sem III

  • Core Studio: Interaction - 4 Credits

    A project-driven studio to introduce the basic vocabularies, concepts, practices and contexts of interaction design as an essential component of the discipline. Students continue to evolve their understanding of design process and presentation as well as develop their own work across a variety of projects. Students will produce projects with increasing complexity, focusing on historic precedents, information architecture, media integration and future developments. Emphasis is on a critical awareness of new technologies, an articulated design process, creative engagement with the medium and principles of user experience. Students will be working both collaboratively and iteratively with a variety of assigned projects, culminating in a more research-driven final.

  • Core Lab: Interaction - 2 Credits

    A hands-on support lab to introduce the basic technologies concepts, practices and workflows of interaction design as an essential component of the discipline. Structured to complement and assist the projects of the Core Studio, students evolve their understanding of production and troubleshooting and develop their own skills within contemporary and professional standards. Students will learn processes and techniques for website and interactive design, media integration and problem solving. Students will be working both collaboratively and iteratively with a variety of assigned projects.

  • Lecture Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Liberal Arts Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ CD Second year Sem IV

  • Core Studio: Interaction - 4 Credits

    A project-driven studio to introduce the basic vocabularies, concepts, practices and contexts of interaction design as an essential component of the discipline. Students continue to evolve their understanding of design process and presentation as well as develop their own work across a variety of projects. Students will produce projects with increasing complexity, focusing on historic precedents, information architecture, media integration and future developments. Emphasis is on a critical awareness of new technologies, an articulated design process, creative engagement with the medium and principles of user experience. Students will be working both collaboratively and iteratively along a variety of assigned projects, culminating in a more research-driven final.

  • Core Lab: Interaction - 2 Credits

    hands-on support lab to introduce the basic technologies concepts, practices and workflows of interaction design as an essential component of the discipline. Structured to complement and assist the projects of the Core Studio, students evolve their understanding of production and troubleshooting and develop their own skills within contemporary and professional standards. Students will learn processes and techniques for website and interactive design, media integration and problem solving. Students will be working both collaboratively and iteratively along a variety of assigned projects.

  • Lecture Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Liberal Arts Electives - 3

    CreditsStudents should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ CD Third year Sem V

  • Topics Studio - 6 Credits

    Advanced studio for students particularly interested in developing more complex projects with a specific domain of media design. Emphasis is on critical thinking, iterative design methodologies and synthesis of research, design production and presentation. Students will complement historic and theoretical readings with their own research, and will develop a larger independent project of their own areas of interest.

  • Lecture Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Liberal Arts Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ CD Third year Sem VI

  • Collaborative Studio - 3 Credits

    Project-driven studio that emphasizes collaboration between team members working on an external problem. Ideation, prototyping, collaboration, and iteration are practiced within a variety of contexts that are chosen each year, some generated from within and some in partnership with an external company, institution, or nonprofit.

  • Introduction to Design Studies - 3 Credits

    This class examines different aspects of design and visuality by looking at larger questions of production, consumption, and use and how these issues become part of a larger discourse about design and visual culture. The design process is intricately tied to visuality, or how things appear and look; thus, the course uses images to provide students with a better understanding of their chosen field of study at Parsons. In this class, students will assess the relationship between design and the visual by investigating questions about gender, spatial control, ethics, race, status, and class; and will look at a variety of theoretical, historical, social, and political writings to explore this complicated topic.

  • Studio Electives - 9 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ CD Fourth year Sem VII

  • Thesis 1 - 6 Credits

    This two-course sequence is a year-long self-driven investigation into the research, prototyping and design of an identified problem, providing an opportunity for design innovation following an appropriate methodology, and building the project in different ways and on various trajectories. The goal of the first semester is to research, develop and articulate the thesis problem and goals towards the deliverables of an initial prototype, including designed presentations of research and process from the entire semester. The thesis requires a finished project or proposal along with a written component to communicate the public presentation of the work.

  • Pre-Capstone - 3 Credits

    Students will choose from of a range of courses designed to prepare them for their capstone experience. These will stress a reciprocal relationship between independent work and class time, practice and theory, which will enable them to reflect critically on art, design and visual practices as they relate to issues of sustainability, politics, and social justice. This is an upper-level methodology, research, and writing class that continues to refine the skills and thought processes students have acquired as they progress through Parsons: presentation skills, writing skills, self and peer reflection and assessment skills, executive skills, research skills and systems thinking.

  • Liberal Arts Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ CD Fourth year Sem VIII

  • Thesis 2 - 6 Credits

    This two-course sequence is a year-long self-driven investigation into the research, prototyping and design of an identified problem, providing an opportunity for design innovation following an appropriate methodology, and building the project in different ways and on various trajectories. The goal of the first semester is to research, develop and articulate the thesis problem and goals towards the deliverables of an initial prototype, including designed presentations of research and process from the entire semester. The thesis requires a finished project or proposal along with a written component to communicate the public presentation of the work.

  • Liberal Arts Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

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Culture & Place

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Sample in Bollywood- India's biggest entertainment industry

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India's top agencies within close proximity

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Immerse yourself in celebrated cultural events

Being at the centre of a host of activities is the perfect playing field for young minds to grow. At ISDI, we offer the perfect ground for our students to taste the pulse of Mumbai. Ideally located, ISDI gives you close proximity to India's top advertising agencies to try your hand at.

At the heart of the cultural capital of the country, ISDI will also give you access to some of the most celebrated cultural events of the year. Adding glamour to the quotient is India's biggest entertainment industry, which will give you a healthy dose of the Bollywood buzz.

So come, visit our campus, and find out first hand what you stand to gain from the ISDI experience.

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Student Work

Explore the variety of projects that our students work on, while at ISDI.

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EMPLOYERS & PARTNERS

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eligibility

Candidates who have appeared for a 10 + 2 examination (e.g. A levels, CBSE, HSC, IBDP, ISC etc), or its educational equivalent in any discipline (e.g: Science, Commerce, Arts) with an interest in Design & Innovation. Although, successful completion of the 10 + 2 examination is necessary to confirm the admission, our institution does accept predicted or preliminary grade indications until final results are declared.

The upper age limit for undergraduate program is 21 years.

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Admission Process

+ Step 1 - Application Form

Your application helps us to learn about you. Please complete all the required fields of the application form with your details. On completion it will lead you to the online fee payment gateway to pay the fee online. Click here to Apply.

You will receive a confirmation email with your application number after you have successfully submitted the online form. If you have not received an acknowledgment within 24 hours, please contact us on the Admissions Line +91 77188 65341 or +91 90043 06222.

Required Application documents/ scanned copies can be sent via email to admissions@isdi.in OR couriered OR hand delivered to ISDI, (Admissions Office) One Indiabulls Centre, Tower 2A, 6th Floor, Senapati Bapat Marg, Lower Parel, Mumbai 400 013. Phone: +91 77389 47444

  • Declaration Form
  • 2 Passport size recent photographs against a plain background
  • Photocopy of Valid ID proof
  • Copies of Mark sheets of the course last completed or Predicted Grades

+ Step 2 - Pay the Application Fee

On completion of online application form it will lead you to the online fee payment gateway to pay the fee online. (Application Fee for ISDI Challenge is Rs. 3500 (Rupees Three Thousand Five Hundred Only) (Non-refundable))

If not paid immediately or any failure you can make the application fee payment via Paytm. On this page, please select New Registration, select the school as ISDI and then select “Application Fee for 2017 ( ISDI Parsons Mumbai - UG )” and proceed with the payment.

Alternatively, you may also send us a Demand Draft in favour of "ISDI" payable at Mumbai.

+ Step 3 - Schedule your ISDI Challenge

Visit our website to view the key dates for the Entrance Exam.

You may schedule your ISDI Challenge by calling the ISDI Admissions Line on +91 77188 65341 or +91 90043 06222 and filling up the declaration form.

+ Step 4 - Portfolio Guidelines

  • Your portfolio represent your core skills and creative preferences. It is unique to your personality and indicates to the Admissions Committee your level of readiness to hone your creative skills further.
  • The portfolio should include a selection of your work including hand skills such as sketching and rendering, photography, collages, 3D work as well as digital compositions.
  • Digitally generated designs must carry a short description of the process and the software through which is it created.
  • Presentation is most important. Here again is an opportunity to showcase and verbally present your ideas during the Personal Interview.

+ Step 5 - Announcement of Results

  • Our team is privileged to evaluate your ISDI Challenge paper and review your portfolio
  • The results will be communicated to you after approval of the ISDI Admissions Committee by email.
  • This may take up to 10 days from the date of the ISDI Challenge.

+ Step 6 - Enrollment into the program

  • On receipt of confirmation of successfully clearing the ISDI Challenge, a candidate is required to make a payment of Rs. 76,750/- comprising of Registration & Admission Fee of 45,000 + Service tax (as applicable) and Security Deposit of Rs. 25,000 are payable within 30 days from the date of result announcement.
  • Registration & Admissions Fee is a onetime fee, payable in the first year only and is non-refundable.
  • The interest free Security Deposit will be refunded on completion of the program. There will be deductions from the Security Deposit , if there are any dues during the program.
  • In case of withdrawal of admission, candidate needs to provide an official application of withdrawal.

* All refunds will be considered and governed by ISDI Fee Refund & Guideline Policy

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