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Product Design

About

Be it a mobile phone or toothbrush, a pin or a spacecraft, all of them have been designed by a product designer. Product design touches our everyday lives in profound ways. Not surprisingly, product design is an exciting, popular and growing career choice. Students of product design courses are taught to consider cultural, historical, behavioural and functional aspects while creating products. To be successful, product designers need to be strong at design thinking, understand consumer behaviour, learn from the past, and think out of the box.

Our product design courses are a 4- year undergraduate specialization. It offers students deeper understanding of the diverse topics of product and industrial design, and builds expertise in the tools and techniques to translate their visions into products. Our program prepares you to explore disciplinary boundaries and encourages lateral thinking through skill-building courses in graphic representation and material prototyping.

At ISDI, you will master cutting-edge systems and machinery in state-of-the-art studios as well as research and presentation techniques. Students of our product design courses in Mumbai hone their skills through hands-on modelling workshops.

The Product Design specialization at ISDI offers students a range of creative practices to pursue as their profession. Students could choose to pursue private consultancy or work in the industrial or service sector or do a stint in a design studio or team.

ISDI serves as the perfect platform for students to learn from the best faculty, and leading designers and entrepreneurs.

Area of Focus

  • Research, Design & Development
  • Models, Mockups & Prototypes
  • History of Industrial Design
  • Process Drawing & Digital Presentation
  • Computer Aided Industrial Design
  • Materials & Manufacturing Processes
  • Materials and Sustainability
  • Design Methodology, Systems Thinking
  • Design Concepts & Applications
  • Human Factors, Ergonomics & Interface
  • Liberal Arts
  • Electives
  • Portfolio, Publication & Dynamic Media

Future Opportunities

  • Design of Consumer Appliances
  • Design of Medical Devices/ Equipment
  • Packaging Design
  • Toy Design
  • Interaction Design
  • Transportation Design
  • Furniture Design/ Retail Fixture Design
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Curriculum

+ PD Second year Sem III

  • Product Design Studio 1 - 3 Credits

    Students get a hands‐on introductory experience of basic product design problem‐solving, techniques, and skills through physical exercises in iterative prototyping and testing. In this studio, the first in a six‐course core studio sequence, students will begin to identify where and how design can act. Students will work both individually and collaboratively, in a studio environment.

  • Models, Mockups and Prototypes - 3 Credits

    Aims to educate students on shop etiquette, culture and instruct appropriate and safe use of hand and power tools/ machines in construction classrooms. This course supports design‐build process in core studios throughout the entire program sequence. Focus is on hands‐on full‐scale and scaled making, experimentation versus planning, trial error process documentation, and an introduction to rapid‐prototyping and outsourced fabrication. Course work is done in construction classrooms.

  • Process Drawing and Digital Presentation - 3 Credits

    Aims to teach the manual and digital skills that will allow students to quickly produce essential types of drawings required at each stage of the product design process. This seminal introductory course works towards persuasive and clear communication in the core studios. Work will be done individually and includes one‐on‐one support as well as a group pin‐up.

  • History of Industrial Design - 3 Credits

    Chronicles the emergence of the field, and catalogs thinking and concepts behind the last century and a half of designed objects. Beginning post‐industrial revolution, the course explores the artifacts and design systems which have richly engaged topics such as value, human‐centered design, engineering and science, and cultural expression. There will be a final essay that references historical examples and envisions a near future for product design practice.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ PD Second year Sem IV

  • Product Design Studio - 3 Credits

    Students are introduced to design as a means to communicate ideas to multiple audiences through application of product semantics—distinguishing between self‐perception and how others read design artifacts. This course builds heavily upon prior learning by requiring analysis of design history, application of shop and modeling skills, as well as representational presentation. Through numerous fast paced short projects, students will explore varying degrees of development, and explore how a project's timeframe and audience influence the degree of finish.

  • Computer - Aided Industrial Design - 3 Credits

    Introduces two‐dimensional and three‐dimensional graphic software for application to sketching, testing, rendering and design control drawing. This fundamental course presents baseline software platforms from which students will continue to build upon and hone throughout their education. Building upon the introduction of rapid‐prototyping done in Models, Mockups, and Prototypes, deliverables include output to the 3D printer, laser‐cutter, as well as price quotation drawings.

  • Materials and Manufacturing Processes - 3 Credits

    Introduces basic knowledge of materials and processes commonly used by product designers and manufacturers at various scales of production. This course informs the core studio sequence by providing a foundation for understanding how a product works and how it can be made better, safer, and more sustainable. As a seminar, assignments will be both individual and team based, and will include a number of on‐site field trips.

  • Introduction to Design Studies - 3 Credits

    This class examines different aspects of design and visuality by looking at larger questions of production, consumption, and use and how these issues become part of a larger discourse about design and visual culture. The design process is intricately tied to visuality, or how things appear and look; thus, the course uses images to provide students with a better understanding of their chosen field of study at Parsons. In this class, students will assess the relationship between design and the visual by investigating questions about gender, spatial control, ethics, race, status, and class; and will look at a variety of theoretical, historical, social, and political writings to explore this complicated topic.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ PD Third year Sem V

  • Product Design Studio 3 - 3 Credits

    The course aims to recognize opportunities for designers to utilize digital fabrication technologies that leverage the possibilities of the technology in order to deliver stakeholder benefits. There is a heavy emphasis on material exploration and exercises knowledge learned in Materials and Manufacturing Processes, Computer‐Aided Industrial Design, and Product Design Studio 1 and 2: Research, Design & Development. Students will be working both individually and collaboratively toward comprehending the difference between fundamental innovation and incremental change in their work as well as beginning to articulate the relationship of manufacturing/fabrication processes to larger societal contexts.

  • Human Factors, Ergonomics and Interface - 3 Credits

    Introduction to basic understanding of design principles related to physical and cognitive ergonomics, as well as ethnography. This course provides the experience with user research and testing needed to enter Product Design Studio 4: Design Concepts and Applications. A seminar based course, a portion of the assignments will be done hands‐on through modeling, rigging, and constructing testing props and mechanisms.

  • Liberal Arts Elective - 6 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ PD Third year Sem VI

  • Product Design Studio 4 - 3 Credits

    Students will conduct actionable user research—applying testing to create designed outcomes. This transitional studio bridges learning in Human Factors, Ergonomics, and Interface with previous studies around form giving and production. Students will be given the opportunity to work with outside partners or advisors and will demonstrate ability to work both individually as well as on a team. While project work will be primarily studio based, content may require off‐ site research and engagement.

  • Portfolio, Publication and Dynamic Media - 3 Credits

    Assists students in identifying different methods for documenting and communicating design ideas and achievements to different audiences. This course helps students frame and present work for potential internships as well as entry into design competitions, and introduces general strategies for creating promotional materials. Media will be both digital and print and will explore static presentation such as portfolio and active social media such as through blogging, twitter, etc.

  • Liberal Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Liberal Arts Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ PD Fourth year Sem VII

  • Product Design Studio 5 - 6 Credits

    Includes participation in multidisciplinary team projects with a high degree of project closure and advanced presentation. Students sharpen prior learning employing design process in iterative, active, and analytical ways utilizing prototyping, testing, and comparative research. Projects work with outside partners and completed proof of concept(s) models are critiqued both inside and outside the university.

  • Pre-Capstone - 3 Credits

    Students will choose from of a range of courses designed to prepare them for their capstone experience. These will stress a reciprocal relationship between independent work and class time, practice and theory, which will enable them to reflect critically on art, design and visual practices as they relate to issues of sustainability, politics, and social justice. This is an upper-level methodology, research, and writing class that continues to refine the skills and thought processes students have acquired as they progress through Parsons: presentation skills, writing skills, self and peer reflection and assessment skills, executive skills, research skills and systems thinking.

  • Liberal Arts Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ PD Fourth year Sem VIII

  • Product Design Studio 6 - 6 Credits

    Develops a Capstone project that synthesizes prior program learning. Reconciling multiple stakeholders and audiences, students work towards presenting their projects as a form of social engagement, with a particular focus on user‐centered design and innovation. Students will primarily work individually, but may collaborate with classmates and other programs with special approval.

  • Liberal Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Liberal Arts Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

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Culture & Place

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Precision in material design with 3D Printing Technology

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In-class Workshops with latest technology in industrial design

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Located at the heart of the best product & industrial design firms

The world needs a host of ever-evolving solutions to match its daily needs. No where else can you find the inspiration needed for such solutions than in Mumbai, home to some of India's best product & industrial design firms. ISDI, at the heart of this burgeoning industry, offers its students the best in-class workshops for industrial designs, with the latest technology at their fingertips, ensuring hands-on industrial learning. With innovations like 3D printing technology being a mainstay of our lessons here, you can be sure that, at ISDI, you will be at the frontier of development and innovation. So, why wait, come visit us and learn from the best.

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Students Work

Explore the variety of projects that our students work on, while at ISDI.

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EMPLOYERS & PARTNERS

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eligibility

Candidates who have appeared for a 10 + 2 examination (e.g. A levels, CBSE, HSC, IBDP, ISC etc), or its educational equivalent in any discipline (e.g: Science, Commerce, Arts) with an interest in Design & Innovation. Although, successful completion of the 10 + 2 examination is necessary to confirm the admission, our institution does accept predicted or preliminary grade indications until final results are declared.

The upper age limit for undergraduate program is 21 years.

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Admission Process

+ Step 1 - Application Form

Your application helps us to learn about you. Please complete all the required fields of the application form with your details. On completion it will lead you to the online fee payment gateway to pay the fee online. Click here to Apply.

You will receive a confirmation email with your application number after you have successfully submitted the online form. If you have not received an acknowledgment within 24 hours, please contact us on the Admissions Line +91 77188 65341 or +91 90043 06222.

Required Application documents/ scanned copies can be sent via email to admissions@isdi.in OR couriered OR hand delivered to ISDI, (Admissions Office) One Indiabulls Centre, Tower 2A, 6th Floor, Senapati Bapat Marg, Lower Parel, Mumbai 400 013. Phone: +91 77389 47444

  • Declaration Form
  • 2 Passport size recent photographs against a plain background
  • Photocopy of Valid ID proof
  • Copies of Mark sheets of the course last completed or Predicted Grades

+ Step 2 - Pay the Application Fee

On completion of online application form it will lead you to the online fee payment gateway to pay the fee online. (Application Fee for ISDI Challenge is Rs. 3500 (Rupees Three Thousand Five Hundred Only) (Non-refundable))

If not paid immediately or any failure you can make the application fee payment via Paytm. On this page, please select New Registration, select the school as ISDI and then select “Application Fee for 2017 ( ISDI Parsons Mumbai - UG )” and proceed with the payment.

Alternatively, you may also send us a Demand Draft in favour of "ISDI" payable at Mumbai.

+ Step 3 - Schedule your ISDI Challenge

Visit our website to view the key dates for the Entrance Exam.

You may schedule your ISDI Challenge by calling the ISDI Admissions Line on +91 77188 65341 or +91 90043 06222 and filling up the declaration form.

+ Step 4 - Portfolio Guidelines

  • Your portfolio represent your core skills and creative preferences. It is unique to your personality and indicates to the Admissions Committee your level of readiness to hone your creative skills further.
  • The portfolio should include a selection of your work including hand skills such as sketching and rendering, photography, collages, 3D work as well as digital compositions.
  • Digitally generated designs must carry a short description of the process and the software through which is it created.
  • Presentation is most important. Here again is an opportunity to showcase and verbally present your ideas during the Personal Interview.

+ Step 5 - Announcement of Results

  • Our team is privileged to evaluate your ISDI Challenge paper and review your portfolio
  • The results will be communicated to you after approval of the ISDI Admissions Committee by email.
  • This may take up to 10 days from the date of the ISDI Challenge.

+ Step 6 - Enrollment into the program

  • On receipt of confirmation of successfully clearing the ISDI Challenge, a candidate is required to make a payment of Rs. 76,750/- comprising of Registration & Admission Fee of 45,000 + Service tax (as applicable) and Security Deposit of Rs. 25,000 are payable within 30 days from the date of result announcement.
  • Registration & Admissions Fee is a onetime fee, payable in the first year only and is non-refundable.
  • The interest free Security Deposit will be refunded on completion of the program. There will be deductions from the Security Deposit , if there are any dues during the program.
  • In case of withdrawal of admission, candidate needs to provide an official application of withdrawal.

* All refunds will be considered and governed by ISDI Fee Refund & Guideline Policy

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