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Product Design


Be it a mobile phone or toothbrush, a pin or a spacecraft, all of them have been designed by a product designer. Product design touches our everyday lives in profound ways. Not surprisingly, product design is an exciting, popular and growing career choice. Students of product design courses are taught to consider cultural, historical, behavioural and functional aspects while creating products. To be successful, product designers need to be strong at design thinking, understand consumer behaviour, learn from the past, and think out of the box.

Our product design courses are a 4- year undergraduate specialization. It offers students deeper understanding of the diverse topics of product and industrial design, and builds expertise in the tools and techniques to translate their visions into products. Our program prepares you to explore disciplinary boundaries and encourages lateral thinking through skill-building courses in graphic representation and material prototyping.

At ISDI, you will master cutting-edge systems and machinery in state-of-the-art studios as well as research and presentation techniques. Students of our product design courses in Mumbai hone their skills through hands-on modelling workshops.

The Product Design specialization at ISDI offers students a range of creative practices to pursue as their profession. Students could choose to pursue private consultancy or work in the industrial or service sector or do a stint in a design studio or team.

ISDI serves as the perfect platform for students to learn from the best faculty, and leading designers and entrepreneurs.

Area of Focus

  • Research, Design & Development
  • Models, Mockups & Prototypes
  • History of Industrial Design
  • Process Drawing & Digital Presentation
  • Computer Aided Industrial Design
  • Materials & Manufacturing Processes
  • Materials and Sustainability
  • Design Methodology, Systems Thinking
  • Design Concepts & Applications
  • Human Factors, Ergonomics & Interface
  • Liberal Arts
  • Electives
  • Portfolio, Publication & Dynamic Media

Future Opportunities

  • Design of Consumer Appliances
  • Design of Medical Devices/ Equipment
  • Packaging Design
  • Toy Design
  • Interaction Design
  • Transportation Design
  • Furniture Design/ Retail Fixture Design


+ PD Second year Sem III

  • Product Design Studio 1 - 3 Credits

    Students get a hands‐on introductory experience of basic product design problem‐solving, techniques, and skills through physical exercises in iterative prototyping and testing. In this studio, the first in a six‐course core studio sequence, students will begin to identify where and how design can act. Students will work both individually and collaboratively, in a studio environment.

  • Models, Mockups and Prototypes - 3 Credits

    Aims to educate students on shop etiquette, culture and instruct appropriate and safe use of hand and power tools/ machines in construction classrooms. This course supports design‐build process in core studios throughout the entire program sequence. Focus is on hands‐on full‐scale and scaled making, experimentation versus planning, trial error process documentation, and an introduction to rapid‐prototyping and outsourced fabrication. Course work is done in construction classrooms.

  • Process Drawing and Digital Presentation - 3 Credits

    Aims to teach the manual and digital skills that will allow students to quickly produce essential types of drawings required at each stage of the product design process. This seminal introductory course works towards persuasive and clear communication in the core studios. Work will be done individually and includes one‐on‐one support as well as a group pin‐up.

  • History of Industrial Design - 3 Credits

    Chronicles the emergence of the field, and catalogs thinking and concepts behind the last century and a half of designed objects. Beginning post‐industrial revolution, the course explores the artifacts and design systems which have richly engaged topics such as value, human‐centered design, engineering and science, and cultural expression. There will be a final essay that references historical examples and envisions a near future for product design practice.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ PD Second year Sem IV

  • Product Design Studio - 3 Credits

    Students are introduced to design as a means to communicate ideas to multiple audiences through application of product semantics—distinguishing between self‐perception and how others read design artifacts. This course builds heavily upon prior learning by requiring analysis of design history, application of shop and modeling skills, as well as representational presentation. Through numerous fast paced short projects, students will explore varying degrees of development, and explore how a project's timeframe and audience influence the degree of finish.

  • Computer - Aided Industrial Design - 3 Credits

    Introduces two‐dimensional and three‐dimensional graphic software for application to sketching, testing, rendering and design control drawing. This fundamental course presents baseline software platforms from which students will continue to build upon and hone throughout their education. Building upon the introduction of rapid‐prototyping done in Models, Mockups, and Prototypes, deliverables include output to the 3D printer, laser‐cutter, as well as price quotation drawings.

  • Materials and Manufacturing Processes - 3 Credits

    Introduces basic knowledge of materials and processes commonly used by product designers and manufacturers at various scales of production. This course informs the core studio sequence by providing a foundation for understanding how a product works and how it can be made better, safer, and more sustainable. As a seminar, assignments will be both individual and team based, and will include a number of on‐site field trips.

  • Introduction to Design Studies - 3 Credits

    This class examines different aspects of design and visuality by looking at larger questions of production, consumption, and use and how these issues become part of a larger discourse about design and visual culture. The design process is intricately tied to visuality, or how things appear and look; thus, the course uses images to provide students with a better understanding of their chosen field of study at Parsons. In this class, students will assess the relationship between design and the visual by investigating questions about gender, spatial control, ethics, race, status, and class; and will look at a variety of theoretical, historical, social, and political writings to explore this complicated topic.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ PD Third year Sem V

  • Product Design Studio 3 - 3 Credits

    The course aims to recognize opportunities for designers to utilize digital fabrication technologies that leverage the possibilities of the technology in order to deliver stakeholder benefits. There is a heavy emphasis on material exploration and exercises knowledge learned in Materials and Manufacturing Processes, Computer‐Aided Industrial Design, and Product Design Studio 1 and 2: Research, Design & Development. Students will be working both individually and collaboratively toward comprehending the difference between fundamental innovation and incremental change in their work as well as beginning to articulate the relationship of manufacturing/fabrication processes to larger societal contexts.

  • Human Factors, Ergonomics and Interface - 3 Credits

    Introduction to basic understanding of design principles related to physical and cognitive ergonomics, as well as ethnography. This course provides the experience with user research and testing needed to enter Product Design Studio 4: Design Concepts and Applications. A seminar based course, a portion of the assignments will be done hands‐on through modeling, rigging, and constructing testing props and mechanisms.

  • Liberal Arts Elective - 6 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ PD Third year Sem VI

  • Product Design Studio 4 - 3 Credits

    Students will conduct actionable user research—applying testing to create designed outcomes. This transitional studio bridges learning in Human Factors, Ergonomics, and Interface with previous studies around form giving and production. Students will be given the opportunity to work with outside partners or advisors and will demonstrate ability to work both individually as well as on a team. While project work will be primarily studio based, content may require off‐ site research and engagement.

  • Portfolio, Publication and Dynamic Media - 3 Credits

    Assists students in identifying different methods for documenting and communicating design ideas and achievements to different audiences. This course helps students frame and present work for potential internships as well as entry into design competitions, and introduces general strategies for creating promotional materials. Media will be both digital and print and will explore static presentation such as portfolio and active social media such as through blogging, twitter, etc.

  • Liberal Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Liberal Arts Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ PD Fourth year Sem VII

  • Product Design Studio 5 - 6 Credits

    Includes participation in multidisciplinary team projects with a high degree of project closure and advanced presentation. Students sharpen prior learning employing design process in iterative, active, and analytical ways utilizing prototyping, testing, and comparative research. Projects work with outside partners and completed proof of concept(s) models are critiqued both inside and outside the university.

  • Pre-Capstone - 3 Credits

    Students will choose from of a range of courses designed to prepare them for their capstone experience. These will stress a reciprocal relationship between independent work and class time, practice and theory, which will enable them to reflect critically on art, design and visual practices as they relate to issues of sustainability, politics, and social justice. This is an upper-level methodology, research, and writing class that continues to refine the skills and thought processes students have acquired as they progress through Parsons: presentation skills, writing skills, self and peer reflection and assessment skills, executive skills, research skills and systems thinking.

  • Liberal Arts Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

+ PD Fourth year Sem VIII

  • Product Design Studio 6 - 6 Credits

    Develops a Capstone project that synthesizes prior program learning. Reconciling multiple stakeholders and audiences, students work towards presenting their projects as a form of social engagement, with a particular focus on user‐centered design and innovation. Students will primarily work individually, but may collaborate with classmates and other programs with special approval.

  • Liberal Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Liberal Arts Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.

  • Studio Electives - 3 Credits

    Students should explore their elective options with their advisors to create a coherent study plan.


Culture & Place


Precision in material design with 3D Printing Technology


In-class Workshops with latest technology in industrial design


Located at the heart of the best product & industrial design firms

The world needs a host of ever-evolving solutions to match its daily needs. No where else can you find the inspiration needed for such solutions than in Mumbai, home to some of India's best product & industrial design firms. ISDI, at the heart of this burgeoning industry, offers its students the best in-class workshops for industrial designs, with the latest technology at their fingertips, ensuring hands-on industrial learning. With innovations like 3D printing technology being a mainstay of our lessons here, you can be sure that, at ISDI, you will be at the frontier of development and innovation. So, why wait, come visit us and learn from the best.


Students Work

Explore the variety of projects that our students work on, while at ISDI.





Candidates who have appeared for a 10 + 2 examination (e.g. A levels, CBSE, HSC, IBDP, ISC etc), or its educational equivalent in any discipline (e.g: Science, Commerce, Arts) with an interest in Design & Innovation. Although, successful completion of the 10 + 2 examination is necessary to confirm the admission, our institution does accept predicted or preliminary grade indications until final results are declared.

The upper age limit for undergraduate program is 21 years.


Admission Process

+ Step 1 - Application Form

Your application helps us to learn about you. Please complete the form with all your details and the Purpose of Study. Click here to Apply.

You will receive a confirmation email with your application number after you have successfully submitted the online form. If you have not received an acknowledgment within 24 hours, please contact us on the Admissions Line +91 77188 65341 or +91 90043 06222.

Required Application Material to be couriered or hand delivered to ISDI:

  • Copies of Mark sheets of the course last completed (10th or 11th or 12th grade if completed)
  • Passport size recent photographs against plain background
  • Declaration form duly filled which can be downloaded from here or it also will be sent in the mail after completing the application form
  • Soft copy of your portfolio 

+ Step 2 - Pay the Application Fee

Application Fee for ISDI Challenge Rs. 3500 (Rupees Three Thousand Five Hundred Only) Online Payments can be made through our payment partner Paytm You can log on to- and select New Registration and fill the payment details. Please do mention the Application Form No OR via demand draft in favour of "ISDI" payable at Mumbai

+ Step 3 - Schedule your ISDI Challenge

Visit our website to view the key dates for the Entrance Exam.

You may schedule your ISDI Challenge by calling the ISDI Admissions Line on +91 77188 65341 or +91 90043 06222 and filling up the declaration form.

+ Step 4 - Take the ISDI Challenge

Online Portfolio Submission - Choose any two concepts: theme or object or urban space or natural form or activity within the daily surroundings.

Candidates must explore chosen concepts and create a visual interpretation in 3 different original pieces for each concept. Any forms of media may be used to create the original pieces - drawing, photography, sculpture, 3D work, collage, digital images.

Each piece of work must be supported by a brief.

A minimum of 6 and maximum 10 pieces of work must be compiled into a single PDF file which must not exceed 2 mb. The final work with your Application Number must be emailed to The portfolio will be accepted via email only. Based on the portfolio submitted via email, the candidate will be shortlisted for the ISDI Challenge.

The ISDI Challenge comprises of a Creative Aptitude Test and Interview. This allows the Admission Committee to evaluate how a prospective student develops and translates ideas into design and form, communicates and articulates the work in writing. A decision is made once all interviews for the Application Cycle are over and Acceptance Letters are sent to selected candidates.

The ISDI Challenge takes place over 2 Application Cycles:

Early Application Cycle: October 2015 to December 2015 Regular Application Cycle: January 2016 to May 2016

What to carry on the day of the exam?

  • Admit card (will be provided after application fee is submitted)
  • Original Id Proof of the photocopy of the id submitted in the application material
  • Original handwork submitted for Online Portfolio Submission(For UGP Design Students only)

Handwork is a collection of your strongest artistic work that is presented as professionally as possible. The goal of a successful portfolio is to tell a visual narrative of your passions, explorations and abilities. The best format for displaying your work depends on the type of work you wish to show.

All the stationary and materials will be provided for the ISDI Challenge taken at the campus.

+ Step 5 - Announcement of Results

Our team is privileged to evaluate your application and ISDI Challenge. The results will be communicated to you via email after ratification by the ISDI Admissions Committee. This may take up to 15 days from the date of the ISDI Challenge.

+ Step 6 - Enrollment into the program

  • Registration & Admission Fee of 45,000 and Security Deposit of 25,000 are payable within 20 days of receiving the confirmation of successfully clearing the ISDI Challenge.
  • The interest free Security Deposit is payable on confirmation of admission and will be refunded on completion of the chosen program.
  • In case of withdrawal of admission, candidate needs to provide an official application of withdrawal of admission.
  • Security Deposit will be non refundable if there are any payment dues pending after commencement of course or admission withdrawn during the course.

* All refunds will be considered and governed by our Fee Refund & Guideline Policy