Design Thinking & Design Innovation Program | ISDI
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Undergraduate Program


Undergraduate Program

Course Overview

Crafted to challenge minds, 11 months at the DI Lab are a game-changer. We believe in the power of design as a process to create impact. Nurturing Designers, Strategists and Entrepreneurs, DI is a thought-evoking process which shapes mindsets to solve for the future. Want to solve wicked and perplexing challenges with ease but not sure how? DI dives deep into Design Thinking and Human-Centricity for professionals to explore the innovators in them!

Taking Design Education in India a step beyond, we are co-creating this experience with our students, building the curriculum together. To add to this, the city of Mumbai adds its own flavor, putting across opportunities to pick on the minds constantly. Students get holistic experience, learning not just from Industry Experts but also assessing and designing for problems in their own ways.

Divided into 11 months, the program is divided into 3 semesters – Foundation, Specialization and Application. Being a multi-disciplinary class, every student brings forward a very different experience to the class, adding value to every member. A course designed for professionals, DI is a rigorous time period to alter your thought-process and help you change the way you see things. 5 days a week, classes need work on weekends as well, because time IS running fast, believe it or not!



The program offers multifaceted and strategic approaches to design, innovation and creativity, so the students will broaden their knowledge, as well as delve into the new challenges and opportunities facing these environments.

  1. THE HUMAN-CENTERED DESIGN THINKING FACET: Students will propose design strategies to create new experiences and behaviors. This topic leverages design thinking to improve life, whereby design work as social transformers.
  2. TECHNOLOGY ASPECT: The objective of this area is to provide students with sufficient background to be able to understand and evaluate various design choices, and to formulate compelling, resourceful and appropriate technology proposals.
  3. THE BUSINESS DESIGN ASPECT: Understanding and designing new businesses that both respond to needs as well as innovate are the key objectives of this area. Students will gain hands-on training by working directly with industry experts and will be able to put into practice previously developed concepts.


    • Systems Thinking
    • Introduction to Virtual Reality
    • Makers Studio
    • Design Thinking and Research Methods
    • Design for Social Innovation
    • Creative Visualisation
    • Design and Form


    • Starting New Ventures
    • Advanced Design Studies
    • Behavioural and Cultural Studies(Ethnographic Research)
    • User Experience/User Interface
    • Design for Tangible Interactions
    • Digital Prototyping Service Design
    • Business Model Innovation Real World Marketing


    • The Capstone Project gives teams the opportunity to take their Design + Innovation experience and apply it within their personal interest areas to develop something unique. Problem Statements could be self-proposed, or industry-proposed. Due to the close interaction with the venture ecosystem and industry, projects typically act as springboards to entrepreneurship, or to starting a career as a professional.

Culture, Collaborations & Workshops

DI Team visits Aalto Design Factory

Our program isn’t another course but an experimental lab where every new idea is challenged through collective thinking. A large part of the learning in lab involves working on live projects with industry partners with utmost importance to the design process and research tools. Teamwork and building a strong collaborative spirit are the core pillars of DI lab.

An absolutely rigorous program, DI looks to bring newer opportunities to the students, constantly. We believe hustling not just helps open the mind, but also helps students explore their hidden talents and skills. Our collaborations and workshops are aimed at bringing out the best in every student.

Philips Healthcare, Bangalore has been one of our partner, taking students through healthcare and their own take on Design Thinking – the CoCreate process. Students get to work on live industry projects, making them use skills learnt in class to work which holds immense value. Abhimanyu Kulkarni, Creative Director, has been working with our students for the last 3 years, taking them through stakeholder maps, journeys, etc. Our students are also working on live projects with MediaNet, getting trained by Anish Tripathi on User Experience and Interface.

Workshops on Service Design, Animation, Photography, Film Making, etc., are also conducted. Basis cocreation of curriculum, peripherals are turned into 1-2 workshops which give a basic understanding to students, which can be developed further in the Capstone.



Student work

  • Systems Thinking – Business Model for Innovation in the Flower Market Industry
  • Design Social Interactions– Building interactive games for a fun 2 min break!
  • Design Social Interactions– A board game to connect the young and old through knowledge sharing.
  • Design Social Interactions – A prototype to demonstrate the use of AR/VR  for improving the hospital experience.
  • Design Social Interactions– Buzzer game to twist your mind! Push or no push?
  • Headgear– A prosthetic massager designed to help migraine patients.
  • Pawsome– A prosthetic designed to improve the belly rub experience for dogs
  • Current sensor – It is to readily understand the excessive electricity used and thus trigger a switch off for appliances
  • The talking Dustbin-Social innovation project designed to help beach mongers keep the beach clean and friendly for use
  • Let’s Talk period– Design for the campaign to bring awareness on the issues around menstruation.



Employers and Partners




Bachelor’s degree in Engineering / Architecture / Design or equivalent.
B.F.A. (4 year professional programme, after 10+2)
Professional Diploma in Design (NID/CEPT or equivalent of 4 years programme after 10+2)
Pursuing graduation or who have completed undergraduate degree/diploma in any discipline are also eligible to apply.
Candidate applied for PG Design & Innovation Program with CEED score are directly eligible for Personal Interview round.

We accept CEED Score for PG Design & Innovation Program. *Conditions Apply


Admission Process

+ Step 1 - Application Form

+ Step 2 - Pay the Application Fee

+ Step 3 - Take the ISDI Challenge

+ Step 4 - Announcement of Results

+ Step 5 - Enrollment into the program.