Class of 2021
The Core Idea is connected to concept research by interconnecting the personalities of Gen Alpha to the four archetypes noted by Carl Jung. The two are lined by creating different personalities of gen alpha as the archetypes .
Through the collection, the brand tries to curate a psychological experience that helps this women immerse herself into and embrace her dark desires.
Restrictions and repressed ideas are shown through Puffer Elements. The bulging effect created by puffer elements such as hood and jackets suggest how hidden desires and dark thoughts are waiting to come out and be exposed.
Bold, Rebellious, Intellectual and Sensual are just a few words that describe my consumer. Always buried in her books, she is a dreamer who is always consumed by the need to chase her dark desires.