Khushi Raj Shah,Siddhi Mahajan
Class of 2023
The handwash market in India is pegged at Rs.740 crore, with the category growing at 15%. The market estimate for hand washing soaps stands at Rs.8000 crore. However, the penetration of handwash is very low and restricted to the higher SEC's which is around 20% in urban India. This means only about 2 crore households use a liquid hand wash.
Protekt Mr. Magic, the first-ever powder to liquid handwash, is infused with natural ingredients like Neem and Aloe Vera. With the germicidal properties of neem and the goodness of Aloe Vera, the product is soft on hands and tough on germs. Protekt Mr. Magic ' s disruptive pricing of Rs.15
Protekt Mr. Magic is the first ever power to liquid hand wash. The magic powder, when mixed with 200 ml water, turns magically into hand wash. The company faces a lot of competition from other companies but it has also helped them uplift their performance by creating better products. Godrej has survived in the market by providing durable products and having a planned frame work.
Godrej has national and international markets and is one of the reputable groups in India with their business spread in over 18 countries. The company uses a scheme called Sampak to maintain relations with Indian distributors in both rural and urban markets. The products are readily available in malls, markets, showrooms, retail stores and online.