Call Icon +91-7718865341


Undergraduate Program


Undergraduate Program

Pop Art

Rajvi Jhaveri

Fashion Communication & Styling

Class of 2022

The Pop Art movement was largely a British and American cultural phenomenon of the late 1950s and ’60s and was named by the art critic Lawrence Alloway in reference to the prosaic iconography of its painting and sculpture.

Pop art uses commonplace objects as subject matter characterized by portrayal of any and all aspects of popular culture that had a powerful impact on contemporary life.

The idea is to include pop art into an easy and casual 90's fashion and cater to a nonchalant vibe yet retain the pop drama through a fun and zesty photo shoot.

Our concept was to create a contrast through color by incorporating cola bottles, telephones, lipsticks, fast food products.