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Tanishq


Kashish Bekal,Pranjal Pradhan

Strategic Design & Management

Class of 2023

Titan came into existence in July 1984, when Tata group joined with the Tamil Nadu Industrial Development Corporation (TIDCO) to make a foray into the watch industry. Titan started manufacturing jewelry watches and jewelry in 1994. It set up its fully integrated Rs. 400 million- jewelry plant house. The plant had the capacity to manufacture four tons of gold in a year, Titan launched these products under the Chairman & managing Director of Titan

Tanish has the lowest market share dominance in the TATA Empire. This was caused by a couple of scandals that caused its consumer and the banks to lose trust in their business.

India’s two leading jewelers Nirav Modi and Gitanjali Jewelers, Titan too is facing the brunt as suspicion among customers has led to drop sales.

“However, the sector is under stress due to these scams and the banks are reluctant to lend, said Bhat adding that their business has not been impacted perse because of their strong balance sheet” - Non – Executive Director Mr. Bhaskar Bhat