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THE INITIATIVE


Akshi Shah,Bhavprita Kejriwal,Marzia Tyeby

Fashion Design

Class of 2020

The Inititaive was started by Arushi Aggarwal in 2013. She completed her Masters in product and services design management from the International School of Design, Pune, in 2012

Her vison was to offer value to her customers by designing good quality, functional, and aesthetic, handcrafted products; while at the same time being able to improve the lives of the people who make them.

The product range includes: tote bags, utility rolls, yoga mat bags, laptop sleeves, quilts, organizer books

The brand targets individuals who are connected to their ethic roots but still have a modern aesthetic. It also caters to people who love to travel with style. The average age group is between 18-40 years.