Strategic Design & Management
Class of 2023
Objective: To explore the sources through which Gen Z gets its News, both as an academic exercise to understand the topic and also an exploratory exercise to understand how News Media can be shaped in the future to be more reliable and trustworthy
Why?- News Media is in a state of flux right now with a shift away from conventional and traditional sources as well as delivery methods, and Gen Z is about to the primary consumer of Media and by extension News Media. So understanding their interaction with News Media is key to defining its future
Where do you get your news from? Research Methodology: Research was conducted primarily through a Google form survey, with the objective being to gauge how people feel rather than trying to establish objective fact about rights and wrongs
Process: Primarily, I used Illustrator as well as Tableau to make my info graph, but for different purposes. I used Tableau to study and understand my data using various filters, and I used Illustrator to make the graphs and visuals.