Neomi Parikh,Suvansh Rawal
Strategic Design & Management
Class of 2022
The company began its operations as a manufacture for the American market. After hiring a designer in 2000s and who diversified the product type. Their market gradually changed from the 2007, as that was their first Hong Kong show. They started to gain retailers, who were ready to buy modern designs.
Aspiration To get more orders. To reach out to more customers A smart process to update possible buyers with new product development details.
Business Metrics 15-20 % increase in sale for every new financial year. (Current sale 20 crore) Larger buyer base (12-16 Constant buyers)
BHAG STATEMENTS: Utility, Function, Global, Trendsetter, Futuristic, Holistic "Utility for tomorrow" "Utility around the globe" "Complete your living" "Shipping utility globally"