YEAR 3 : Dynamics of Social Communication

Course Description:

Students will emphasize on how social responsibility and sustainability are presented in design practices.
They will also examine how social change is a significant driver in the professional practice of communication design.
Focus of the course is to collaboratively research problems facing the world today at large and assessing

br>methods to apply to current and future professional practice.

Student : ria jain- #keeptheprivacymodeon

Data Breaches a global concern

The average data security breach takes less time to pull off than it does to prepare a cup of coffee. In fact, 93% of successful data breaches occur in less than one minute. People are unaware of how their private data is consumed by multinationals for business activities.


A Redmorph’ sponsored CSR campaign both educates and informs about the perils of the world wide web in an ametaforical manner. Targetted audience (15 – 35 age group) that use the internet more frequently and almost daily.

Campaign Strategy:

Phase 1- Creatives launched in nightclubs and youth events.

Phase 2- Social media platforms / Redmorph onsite promotions.

Student : harshina sodhani- #it's a symptom of cgange...

125,873,412 number of women are going through menopause in India. But not many are not aware of the symptoms. The symptoms, in turn, are treated as a disease!

Campaign Strategy:

This campaign creates awareness amongst women and their family members, to help them understand that it’s a changing phase of a woman’s life… Targeted at urban clinics in association with ‘PRACTO’ and ‘Indian

Menopause Society’ to bring to light a topic which needs to be discussed openly in society minus its inhibitions.

Student : niranjan shirke- #unknown

Dynamics of social communication within academia establishes an ethical framework to learn and to evaluate socially relevant topics of concern. Students reflect on, articulate and negotiate and implement projects based on research and analysis.

Stalking is one of the most under-rated and under-reported crimes in India, and across the world. According to the 2016 Norton Security report, over 62% of Indian teenagers are at the risk of being cyber-bullied or stalked on online social media platforms.

People arrested for stalking fall under the 18-30 age group.  A large format campaign targeting this audience at strategic locations could have the desired impact.

Student : shivani bhimani- collectsellrecyle

Plastic Ban in Maharashtra

We must acknowledge the true scale of the mess we’ve landed ourselves in if we want to see environmental changes – and we have to do so before it’s too late.


An online campaign where people are made aware of how to dispose of plastic through this celebrity-endorsed campaign creating high recall and educating how plastic can be recycled to valuable products.

Campaign Strategy:

Phase 1 - 5-sec ads and WhatsApp gifs

Phase 2 - Challenge to collect and sell the most amount of plastic to any recycler.

A website which will include a brief about the campaign, the two phases and a list of recyclers.

Student : daksh nahata- #unmute

What Men Want? 

Gender has played a very negative role in the society. It is presumed that a boy or a girl will behave and do as stereotyped.

Campaign Strategy:

A strong print-based campaign across large billboards keeping ‘Cadbury’s’ festive target audience in mind and allowing the voice of sensitive men to reach a larger audience keeping the cultural context in mind.

An online presence for people to follow up and connect on various issues concerning the Male gender. Targeting women and their perceived expectations from the men in their lives and Indian society at large.

Student : hasti chheda

Eating Disorders 

Eating Disorders describe illnesses that are characterized by irregular eating habits and severe distress or concern about body weight or shape. Eating disturbances may include inadequate or excessive food intake which can ultimately damage an individual’s well-being.


-1.0% - 4.2% of the population suffer from anorexia

Highest mortality rate, 4% have died -1/3rd obtain treatment

Design Strategy: 

Anorexia needs to be spoken about publicly as we want the youth to accept the fact that 'Anorexia' is a disease and in order to get fit, extreme exercising is not an option.

Student : anaya dalal- #thankyou

No religion in India prohibits organ donation!

All of us can be Organ donors irrespective of age, caste, religion or community. Sometimes it is religious superstitions which become hurdles in organ donation.

Organ Donation:

Bringing this to light with compelling and emotive messaging.

The Gratitude campaign:

A communication strategy which disperses the myths surrounding organ donation. Imaging which tells a story with immense sensitivity and inspires people to make the right choices.

Student : aishwarya kulkarni- we don't waste, we donate !

One of every nine people in the world is starving. - Hunger project

We don’t waste, we donate A witty campaign keeping the ‘ZOMATO’ brand language in mind, targeting millennials and sensitizing them to food waste. Creating an ecosystem for donation via ‘Zomato’ at various restaurants and outlets.

Campaign Strategy:

( Foodies can donate extra food and in return with just one click on the website gain some Zomato points. Donated food will be delivered to the NGOs by respective restaurants. )

The campaign starts with a catchy, Peppy jingle “ we don’t waste, we donate.” Simultaneously, onsite adverts are launched making people realise their mistake.

It is followed by social media posts on Instagram, Twitter, Facebook to persuade people to acknowledge it.

Student : jena shah- #lookbeyond


The stigma around the disease is wide and hence the motive would not be to create awareness about the disease but to reflect on how normal and ordinary people with Schizophrenia can be with proper medication.

Campaign Strategy: 

To create an overall positive outlook on people with mental illness. Promoting the campaign through posters at doctor’s clinics, hospitals. Expanding the campaign to then, public places such as railway stations, art galleries, underground metros etc. Collaborating with the Schizophrenia Research Foundation website and other platforms of mass appeal.